Wine has been priced by its name for two hundred years.
Classifications were written by brokers. Points are written by critics. Neither ever looked at the ground.
Two plots, one fence, ten times the price.
A vineyard's rock, slope and sun carry straight on into the neighbour nobody has heard of. The name stops at the fence; the price stops with it. Everyone in the trade knows this and nobody could prove it, plot by plot, at scale.
We mapped the ground under every vineyard.
7,415,833 pieces of land examined across 8 countries; 1,019,404 of them grow wine and every one now carries a score for the place itself. The same yardstick in Pauillac, Napa and the Barossa. Nothing you can buy moves a score.
Every bottle gets a receipt.
A drinker points a phone at a shelf and sees which bottle stands on better ground for less. A merchant's list explains itself at every table. And any firm that works with wine can build on the map itself.